The content your business still needs to be creating every week

Content has gone through a huge revolution over the years, and it’s no secret that it will continue to change like the wind. But when it comes to content marketing for brands, there’s one type of content that is still winning new business left, right and centre. Luckily, it’s one of our favourites. 

It’s the humble blog. 

You don’t have to just take our word for it, either. Websites with a blog generate 293% more brand queries, 75% more organic search traffic, 195% more organic social traffic, and 48% more backlinks, according to Neil Patel. 

Research by Neil Patel. 

And we did the maths—all of that equals more reach for your brand and more leads for your business.

That’s because blogs offer your audience value, whether it’s expert advice, research, or just some old fashioned entertainment. Every time someone gains something from your content, you’re strengthening the ties between your brand and your audience. Even if it’s just a smidge. 

Blogs may have had a bit of an identity crisis lately. Some now call them content hubs, but a blog is still a blog. Long form writing has been around for a long time and it’s here to stay. No matter how addictive scrolling through endless recipes on Instagram Reels is (we know it’s not just us).

Blogs are an important part of your content strategy puzzle that it would be a huge mistake to overlook, no matter how long they’ve been around.

What blogs are designed to do for your website

Blogs are the ultimate multi-purpose tool when it comes to your content marketing. While the list of reasons you should have a blog is longer than we have space for here, to put it simply: blogs are designed to drive traffic to your website.

And when your website is your main tool for converting leads into customers, having a regularly updated blog that offers engaging and credible information is one massive step in the right direction.

SEO loves blogs too, and not only because they can be rich with keywords. Having a blog filled with research, industry insights and expert-level advice is like waving a big flag that says, “You can trust us!”.

And search engines want results to be reliable and valuable in order to give their users the best experience possible.

Plus, with every well-crafted blog post, you're creating shareable content that can extend your reach across social media platforms, driving even more traffic to your website, lead magnet, or contact details.

What blogs can do for your business

Blogs don’t just give you an opportunity to regularly connect with your audience through in-depth content, they also establish your brand as a thought leader in your industry. By consistently sharing valuable insights, practical advice, and expert knowledge, you're building credibility that translates into trust—and trust is what converts readers into customers like nothing else. Whether you're a small business or a large corporation, blogs help you showcase your expertise, address your customers' pain points, and provide solutions that demonstrate why you're the right choice for their needs.

And when your audience believes you can fulfil their needs, you’ve got yourself a lead. 

We love blogs

At Stellar Content, we’ve been creating blogs for a long time. So long, in fact, that I just celebrated writing my 2000th blog post. 

2000! Who knew I had that much to say? (Everyone who has met me or sat next to me at any type of function, that’s who.)

The first blog I wrote was for a little page I created when I was on maternity leave called JFK and Stalin (shout out to those of you who have been around that long and remember pretending to be excited when I announced I was launching a blog that dug into the nitty gritty of grammar and the foibles of the English language - now, that’s love!). 

Just for fun, I searched up the old girl and found she still exists! You can take a look and thank the universe that I’ve come a long way since then, although I stand by my post on dodgy tattoos - that stuff is still gold. 

And it’s worth mentioning that, even back in 2013, I was banging on about the importance of using plain English and speaking like a human being. See my post Weasel Words, Bullies and Silly Girls here. 

Since those heady days where nobody quite knew what a blog was, I went on to write hundreds of blogs for my passion project with my bestie Gillian Moody. That blog was called Champagne Cartel, and we wrote a huge range of posts for working mothers on how they can live their best lives (sadly, Champagne Cartel is no longer online but we have all of it saved in a giant pdf for posterity). 

After that, I started writing blog posts for brands I was working with via Champagne Cartel - my very first was for Frankie4 shoes, which I still live in now because they’re awesome - and then it was a natural transition as a journalist to also start offering those services to corporates I was working with.

Some of my favourites have been: Medibank, Deakin University, World Vision, Cancer Council Queensland, Netflix, Amazon, Teachers Union Health, Bupa, Challenge DV, Mummy’s Wish, and the University of Queensland. 

We love creating blog strategies and plans for our clients

Interested in blogging for your business but not sure where to start? Or maybe you have a blog that’s looking neglected or isn’t kicking the goals you think it should? We can help! 

Whether it’s a blog strategy or content plan you need, or if you’d like to hand over the writing so you can get on with doing what you do best, get in touch and let’s talk about making your blog one of the best on the block.