9 game-changing ChatGPT prompts for easy content marketing
We’re all busy, right? And we’re hearing all the time about how ChatGPT can make your life so much easier – the only thing it can’t do is make you eggs the way you like them (but it can most definitely give you detailed instructions on how to do it, and tell you where to find someone who will). But the question we hear from clients all the time is, “How, exactly does it help me do my job faster or better?”
What’s the point of this magical data elf living inside your computer if you don’t know how to make him cough up what you need?
Now, we don’t want to put ourselves out of a job, but we are firm believers in giving ChatGPT the work it can do, so we can get on with the stuff we can do. The fact is that ChatGPT will never be human, but it sure can churn out content like nobody’s business.
So why not harness that and use it to make our lives easier, so we can get on with the other thousand things we have on our to-do list?
We like to use ChatGPT it to generate ideas and content, and then we sweep through the robotic blah-blah with our overt humanity to make the content a living, breathing thing that we know speaks like a real person.
That’s important to understand, because no prompt that you can cut and paste from someone else’s blog post is going to spit out perfect prose for you. But it will get you started on your content and save you OODLES of time.
So here are a few prompts that you can literally copy and paste into ChatGPT to get it to generate the kind of content you want, so you can make it your own in no time at all.
Ready? Let’s go.
Content ideas
Suggest [number] blog post ideas related to [your industry], that would be of interest to [your ideal customer].
Social media captions
Create an attention-grabbing [social media channel] caption for [describe your visual content, e.g., a new product photo], including these hashtags: [hashtags you want to use]. Audience is [ideal customer].
Blog post
You’re a [niche] writer tasked with writing an SEO-optimised [word count]-word blog post on [topic]. The blog post will appear on [type of website]. The tone of voice should be [describe tone], and the audience is [your audience]. Include these subheads: [x, xx, xxx], and these keywords: [y, yy, yyy].
eDM (email newsletter)
Analyse the tone of voice and writing style of this text: [insert an email that represents your tone of voice and writing style]. Then draft a personalised email introducing [describe the purpose, e.g., our upcoming sale]. You can use the following as source material: [drop in any info on the topic that you have, e.g. blog posts, web copy, etc.]
Business plan
Write a business plan for my business called [name of the company] that sells [product] to [niche] and wants to [goals]. Include an executive summary, financial calculations of expected costs, sales and profit, and company mission and vision. Use a formal tone and statistics.
Client proposal
Write a proposal for my potential [client] who is struggling with [pain points]. These are the services that I offer: [list services]. My pricing is [pricing] and timeline for delivery is [timeline]. Make the proposal [describe the tone of voice].
Cold calling email
Write an email for a [describe prospect] who is struggling with [pain points] and wants to [desire]. Mention that my offer is [describe offer], the guarantee is [insert guarantee], and my credentials are [insert credentials]. Invite them to book a call with me. Use a friendly tone and make the email short.
SEO suggestions
Suggest some keywords and phrases for our website's [describe the product/service].
FAQs
Think like an e-commerce expert and write 10 frequently asked questions, and their answers, for [your business] in [your industry]. Target market is [ideal customer].
BONUS
If you want to make any of the above even more accurate and helpful, before you start, cut and paste this into ChatGPT:
I am about to ask you to generate content marketing copy for my business. First, ask me at least 20 questions to give you an understanding of my business.
All of these prompts have been tried and tested in our office, and have come up roses – with a bit of finessing, of course. How much time could you save with prompts like these? Got any others you’d like help with, or do you want to hand over the “speaking human” part of the work to someone else?
