97% of businesses say this tactic leads to more sales
It’s a no-brainer that having a strong online presence is not negotiable if you’re a small or medium-sized enterprises (SME) trying to stay connected with customers and win new business. Your website is a modern - and much more tasteful - version of having tout standing outside your shop front, trying to lure people in to sample your wares.
A recent SEMRush poll found that 97% of businesses that used content marketing said it directly led to an increase in sales. 97%! I don’t know what the other 3% were doing, but I’m assuming they didn’t understand the question.
And you know the content marketing strategy that helped the most? It’s pretty simple when you see it, but it’s important, nonetheless.
Posting more content and posting more often.
See? I told you it was simple.
But creating fresh content is still something that many businesses avoid because:
They’re busy.
It’s tough to come up with fresh content ideas all the time.
They’re not confident in their writing skills.
They’re busy.
Is this you? It doesn’t have to be that way. Here are some easy prompts to help you create a suite of content that you could probably write in your sleep.
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Content really doesn’t have to be complicated, and done is better than overwhelmed and overthinking. So if you’re stuck for content and feel like you don’t have heaps of time, try sitting down and brainstorming to this plan. I guarantee you’ll have 12 weeks worth of content ideas in no time. And 12 weeks is really all you need.
Still want help creating great content for your site, or want to dive deeper into strategy or thought leadership? Book in a call and let’s get started on your Stellar Content.
